CozyKitsune ( aka Simply Kenna, McKenna Kaelin ): The Secret Life Of Chav Kenna

Joshua B. Ek examines the many personalities of McKenna Kaelin aka CozyKitsune, Simply Kenna. Despite our online character is split, many researches suggest that our various online personas point to the same personality.

When you're watched by hundreds of thousands it's really hard to fake a personality, and no matter how hard you fight it, deception's the only possible solution if you know you're real personality might be an obstacle to success online.

In psychological terms whatever we do online helps people to understand aspects of our identity.