Following the recent Shrimpgate scandal and weight-loss/gain developments, Joshua B. Ek takes a look at this unique YouTuber, and tries to answer two important questions, how much does Amberlynn Reid eat and why.
The food industry is a sort of very private religious sect, and that's the only term I could think of because like any other religious sect, not only they know they're feeding us crap, but and have lobbies inside our governments to make sure they keep feeding us crap... and, they even have what they call a "holy trinity" which is Salt, Sugar and Fat... three things mother nature never meant to combine for good reasons because when they are put together they are as addictive as any other drug... and the industry hates that word... in fact when it comes to marketing, words like "addiction, cravings, dependence, enslavement" are banned.
First, there’s the salt. Junk food manufacturers use it to add flavor and disguise the icky taste of the preservatives that keep processed foods fresh for months and years...
Next, we have fat: it produces a powerful sensation they call mouthfeel. It basically sends a strong pleasure signal to the reward part of the brain.
And then, there's sugar... that literally kills our liver just like alcohol does but who cares, it's sweet, we love it, and it's added everywhere... and like fat and salt, too much or too little and your brain won't like what you're eating.
So they bring in scientists to calculate just the right amount to make sure you keep on eating. They call that the bliss point: the perfect spot where your body craves more without registering that you’re full.
And you can find sugar in every product, from cakes, obviously... to tomato sauce, pizza, bread, ( yogurt ) cold sugar, ( ice cream image ) frozen sugar ( cereals image ) morning candies, ( soft drinks image ) liquid candies with water and bubbles and drinkable jelly beans...
... oh by the way, Tic Tac® mints do contain sugar. However, since the amount of sugar per serving (1 mint) is less than 0.5 grams, FDA allows companies to say that there are 0 grams of sugar per serving... but it's still a candy made of sugar.
Escaping from Sugar, when you eat processed food... is impossible. Just like Vegan Gains, vegan and oxigen deficient Supervillain Megamind that behaves like a animal-rights activist yet uses plastic bags, car and motorbikes, sugar itself, condoms, nail polish, crayons, perfumes... all products that contains animal parts... because no matter how much you try... unless you make things yourself... there is no way out.
But fullness is not the only thing scientists have messed up with, Their ultimate goal is actually to figure out how to engineer a sensory experience that will literally flood your brain with pleasure.
They know what colour is best for their packeging, they can simulate a taste with chemicals without that specific ingredient. They know that chocolate with sharp edges isn't something our mouth likes...
... everything to make sure you keep eating.
The food industry bases this study on a phenomenon known as “vanishing caloric density,” perfected by Cheetos.
When Cheetos melt in your mouth, they fool the brain into thinking that food, its calories, have disappeared, as if you didn't eat enough... meaning that the brain has no reason to tell your body to stop eating.
And they've been knowing about the relation between diabetes, obesity and sugar for years... how many?
100 years.
They've started working charts and they watched us getting fat... but this is not just their fault... we go to the shop to buy cheetos.
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